Following up from last week’s Design Critique breakdown, here are a series of phrases that are common in modern SAAS design critiques.

  • “First read”
  • “Eye is drawn”
  • “Draw your eyes up”
  • “Similarity”
  • “They are related”
  • “Whitespace”
  • “Layout”
  • “Font size”
  • “Typeface”
  • “Contrast”
  • “Pop”
  • “Size”
  • “Color”
  • “Sectioning”
  • “Bombardment of information”
  • “Nav bar”
  • “Logo”
  • “Menu bars”
  • “Radio button”
  • “Visible”
  • “Breaking down into steps vs showing someone everything at once”
  • “Consistency”
  • “Horizontal vs vertical layout”
  • “Whitespace as an object itself…showing what goes together”
  • “Gestalt — these particular groups”
  • “Focus”
  • “Relative font size”
  • “Small target to hit with a mouse, finger” (re: Fitt’s Law)